New Closeup with improved formula is India's No. 1 Gel Toothpaste basis Volume Share MAT May'22, Kantar
Experience burst of 3x Freshness** which gives you the confidence to come close (**Clinically proves 3x fresh breath vs ordinary toothpaste without anti-germ zinc actives over 4 Wks of regular use)
Upto 12 hrs fresh breath
Anti-Germ mouthwash which fights upto 99% germs in mouth*** (***based on clinical study, 2011)
Upto 10x Cooling sensation* (*vs toothpaste without proprietary cooling technology)M
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